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  • lisa marchant

What Is a Personal Brand and Why Do You Need One?

Updated: Jun 4

Personal branding, brand identity, digital marketing, personal brand, marketing

Personal branding, personal brand, brand identity

In the most simple of terms, a personal brand is an extension of you. It is the story of why you exist and the impact you wish to make. It's the way you present yourself to the world. Your personal brand should encompass your story, your core values and beliefs, your personal and professional passions and motivation, and your expertise.

When creating your personal brand, you'll want to think about how to create something powerful, authentic, memorable, impactful, and aligned with who you are as a human being. A purpose-driven brand, is one that delivers value, contributes to the greater good and provides a service or product that is beneficial. When creating your personal brand, think about how your expertise will improve people's lives, fill a need, lift a burden, ease a pain, or solve a problem.

By taking the time to develop and cultivate your personal brand, you will establish relationships, gain trust, build a stellar reputation, help influence how you make people feel, inspire the actions they will take, deliver unique value and grow a thriving business. Purpose-driven companies witness higher market share gains and grow on average three times faster than their competitors, all the while achieving higher employee and customer satisfaction.

Some business leaders cultivate personal brands to improve their chances of sales because 92% of people trust recommendations from individuals over companies.

How to Create a Personal Brand

Get clear. If you don't already know, take the time to discover what your most passionate about, what you're good at, what you want to be known for, and the difference you want to make.

Create a strategy for how, when, and where you will show up on and offline. The more you show up, the more memorable you will become. The more memorable you become, the quicker you will be recognized. You want your brand to stand out. When people recognize and remember you, they will start to trust you. Trust leads to deeper connections and long-lasting relationships. And, relationships are the way to establish loyal customer and clients.

Building a personal brand is not just about recognition, trust and relationships, it's ideally about how you can deliver unique value.

To make your brand stand out, you will need to be consistent and create distinctive branding. This should encompass everything from your brand voice, brand positioning, color scheme, brand assets, imagery, typeface, company logo, typography, tagline or slogan, mission statement, and value proposition. Think consistent, authentic, aligned, and professional presence across all mediums. Studies show that 89 percent of shoppers stay loyal to brands they share similar values with. Kevin in mind that every piece of content you create, should express your brand values and beliefs.

A Reboot survey showed that brand recognition is strongly linked to a brand’s colors. More specifically, a signature color palette can boost brand recognition by 80%. Pick a color scheme that resonates with you and your brand and be consistent across all platforms.

A personal brand is one of the crucial components of building a business. Really, it is the foundation. And, consistency is just as important. According to Forrester, having a consistent experience across all brand touchpoints is a key driver of brand trust. If you plan to build a great reputation, you will want to deliver a consistent, authentic, relevant and valuable customer experience.

The Benefits of Building a Personal Brand

A personal brand allows you to showcase your expertise in the best possible light, for the highest good. By discovering your authentic purpose, you can create something meaningful and profitable. It's your opportunity to make a difference and leave a positive impact on the world.

A personal brand helps you establish recognition, trust, authority and leadership.

Take a moment to think about some of your favorite brands. How did you discover them? What is it that helped you establish trust and recognition with these brands? What do you love about them? What makes you remain loyal and keep spending your hard earned dollars on their merchandise? What is the value they provide? How do they make you feel? These are some of the same questions you will want to ask yourself when you set out to build your personal brand. How does your brand deliver and perform in each of these areas?

Remember, your personal brand is the foundation of your business. A strong personal brand will amplify reach, social impact, awareness, engagement, and revenue.

Embrace your purpose to grow your business. Come build your business with us!

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