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  • lisa marchant

How Digital Marketing Can Grow Your Business

Updated: Jun 4

Digital marketing, marketing, marketing strategy, marketing tactics

Personal branding, personal brand, brand identity

Do you know what digital marketing is, and how it can help your business grow? It is a method for businesses to reach potential customers through digital technology. Ultimately, it's a way for entrepreneurs and businesses to increase visibility, engagement, and revenue.


Nowadays, almost every business uses some form of digital marketing, such as SEO (Search Engine Optimization), SMM (Social Media Marketing), Content Marketing, and various platforms like websites, Instagram, Facebook, Facebook Ads, Google Ads, Email Marketing, text messaging, ebooks, infographics, videos, quizzes, templates, data sheets, and blogging. Essentially, digital marketing involves using multiple forms of multimedia to promote a brand or business online.


Before beginning your marketing efforts, it's crucial to establish a solid strategy. Without a framework in place, your marketing may lack direction and purpose. It's essential to create a plan, to define the methods and tactics that are best to achieve your goals. As Messy Collective stated, marketing without a thought-out strategy is like driving in a foreign country without a map - you don't comprehend the language, have no clear destination, and have uncertainty about how and when you'll arrive at your intended outcome.


The first thing to consider when developing a powerful brand strategy is your purpose and what drives it. Your brand purpose forms the foundation of your overall strategy, and it's important to keep it top of mind throughout the process. "Remember, people don't just buy what you do - they buy why you do it." Simon Sinek


Once you have a crystal clear understanding of your brand purpose, it's time to conduct market research. To do this, you will want to look at where your target audience or ideal market hangs out online and gather as much information about them as possible. You will want to research demographic, geographic, and psychographic details. This information may include their location, age, personal characteristics, attitudes, lifestyle and interests, employment, education level, annual income, religious beliefs, social groups, and spending habits, among other factors.


This is the information you will use to market your product or service directly to your ideal customers, who are the people who will gain the most value and benefit from what you are offering.


You want to focus on how your product or service will fill a specific need or solve a particular problem for your ideal customer. Once you understand how to solve their pain points, you will know precisely how to position your brand and create a message that speaks directly to the people you want to reach.


"Be specific and relevant to the right people, say the right words in the right way, at the right time. Be clear. Be specific." Adam Erhart


At this stage, it is necessary to consolidate all the research and information you have gathered and formulate a precise action plan to implement a successful marketing strategy. With so many marketing methods and tactics out there, it can be difficult to determine which ones are the most effective.


Keep in mind that your business and brand are unique, with a unique differentiator. Use this to connect with and speak to your people in a way that makes them feel understood and confident that you can solve their pain points and help them achieve their goals. This is how you will create an effective marketing strategy.


Develop a clear plan that maps out what methods and tactics you will employ for a powerful marketing strategy. Remember, the purpose of strategy, is to use your authenticity to reach and capture the attention of your target audience, foster connections, build rapport, and trust, and ultimately convert them into loyal customers or clients.


To assist you in beginning your marketing journey, I have compiled a list of six fundamental components that make up a potent marketing strategy. Additionally, I have included six marketing approaches and six tactics that can aid you in achieving your objectives. Marketing tactics are simply the specific activities you use to execute your strategy.


1) Get clear about your "why"

2) Define your brand purpose and unique point of differentiation

3) Create a strong brand

4) Define your target audience through research and analysis

5) Establish how you will position yourself in the market

6) Set your pricing


Here are six essential marketing strategies to implement today.


1) Website

1) Content marketing

2) Social media marketing

3) Search engine optimization (SEO)

4) Email marketing and newsletters

5) Landing pages


Here are six marketing tactics to get you closer to your goals.


1) Posting curated content on social media

2) Publishing blogs to increase website visibility

3) Using backlinks to improve search engine ranking

4) Facebook ads campaign

5) Social media marketing

6) Email marketing



Embrace your purpose to grow your business!


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